June 01, 2019 5 min read

The ultimate ethical underwear expert guide 2019


As eco friendly and ethical underwear women's designers ourselves we're keen to support other boutique women's eco friendly and ethical underwear designers from the UK and elsewhere so we've started this ethical underwear expert guide to showcase the best eco friendly undies a girl can have!

If you’re a visitor to Floripaunderwear or just come across this article there's a good chance are you’re aware and concerned about the harmful environmental effects of non-organic underwear. Instead, you’re looking for eco friendlier and ethical underwear made of organic fabrics that won’t so much the planet because none of us are perfect on this but if we all try a bit harder it's got to help.

So whether you’re in need of some sustainable underwear for yourself or a partner, we hope you find what you’re looking for in this list of (mostly) affordable organic eco friendly underwear brands from the UK, Europe and North America which we hope you will like.

Here are the organic underwear brands in no particular order:

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Every time you spend money, you’re casting a vote for the kind of world you want

— Anne Lappe

USA & Canada


Azura Bay is a curated collection of cute, comfy and conscious lingerie, swim, and loungewear brands.

Azura Bay uses 100% recycled boxes, poly mailers, and white tissue paper as well as biodegradable shipping tape that are all made in the United States


Brook There make undies, unpadded and wireless bras, tanks, tees, shorts, and leggings using organic cotton and real silk and are proudly produced in the USA usinglow-impact ways of working whenever they can.


Cuup make Bras that look and feel great in every size, from A to G. Made from quality, breathable fabrics that support without compromising comfort or aesthetic


TomboyX was founded the way many brands are, trying to fill a need that had gone unfilled for far too long. We asked ourselves, “How hard can it be to make good underwear?”


Pact Apparel is an american sustainable label produces underwear made with GOTS-certified organic cotton and manufactured with Fair-Trade certified conditions.

For women, there are a range of styles and colours to suit all preferences.


WAMA make hemp underwear for women from 53% GOTS-certified organic hemp, 44% organic cotton and 3% spandex for superior comfort.

WAMA is an official PETA-Vegan approved brand too.



Boody was born in 2011 along the beautiful eastern beaches of Sydney, Australia.

Conceptualized by two best friends who combined their passions for fashion and health to create an eco clothing brand with comfort, style and health at its core.


Mighty Good Undies uses GOTS-certified organic cotton and Fair Trade and women's sizes cover a whole tranche of body types making ethical and organic sustainable underwear more accessible to greater numbers of women

Continental Europe


Organic Basic are a women's ethical underwear and sustainable fashion brand produced using premium cotton and are responsibly manufactured in Europe with GOTS-certified organic cotton.



Lara Intimates are revolutionary underwear brand, bringing lingerie craftsmanship back to Britain with reclaimed fabrics, and eco-friendly practices. Go UK!


 People Tree are without doubt a pioneer of ethical fashion, becoming the first ever sustainable fashion brand to receive official Fair Trade People Tree continues to be the recipient of many awards for its modern designs and use of eco-friendly fabrics including organic cotton and bamboo.

Floripa Underwear

Yes us! In 2018 we started to design and make ethical underwear out of the Micro Modal fabric which has an excellent super comfy feel and is made out of sustainably harvested Beechwood and so is super sustainable. Our Batch 3 - our best yet - will be released in July 2019


Naja is a lingerie brand that uses eco-friendly materials in their designs and employs many single mothers who work from home.


A guide to ethical underwear fabrics

In this section we'll look at the best ethical underwear textile fabrics eco aware fashion designers are using to produce more eco friendlier underwear that we are increasingly choosing to wear over conventional mass produced undies.


Modal is number one of our list (we use it ourselves at Floripaunderwear) as it is very luxurious and silky smooth fabric. There really is zero contest here in terms of the feel of Modal. You are not compromising comfort at all by switching to Modal from Cotton. Modal is also shrink resistant, and very unlikely to fade, so colours stay sharp and bright.

Micro Modal is known for its amazing softness as well as being sustainable fabric as even more incredibly it is derived from beech trees. Micro Modal is very silky to the touch and feels super light against your skin. The combination of its unparalleled softness and super fit against your body make it a superb choice for men’s and women’s sustainable underwear MicroModal is quickly becoming the go to choose for sustainable underwear designers because it also doesn’t fade as easily as many other textiles and holds its shape well, especially when it’s blended with a small amount elastane which is usually the case for ethical underwear.


When it comes to underwear we have all been brought up to value cotton largely because it is a breathable fabric and it sounds (and is...) natural. But cotton is a very high resource crop as it uses a lot of water, land and pesticides to produce. And this is where bamboo fabric beats cotton both from a comfort and a sustainability standpoint

Like cotton bamboo is naturally breathable and takes moisture away from your skin. But unlike cotton Bamboo releases the moisture a lot quicker so you'll have less of that sweaty feeling for a shorter period of time. On top of that Bamboo is super light and comfy. Just like Modal, Bamboo is a great ethical underwear choice.


  • anti-bacterial
  • anti-fungal
  • hypoallergenic
  • Cooling
  • wrinkle-free
  • odourless

Organic Cotton

Mass market cotton is one of the water thirstiest and most chemical-intensive crops you can grow and it can often have devastating effects on the environment and the workers involved in its production. Thankfully the fashion industry has started to cotton on (sorry...) to the benefits of organic cotton which reduces the environmental impact by removing the use of pesticides and other chemicals in the production process, and puts the ethos of sustainability and worker protection first. Organic cotton being a natural fibre is better for your body and very breathable, so it is highly popular of course with sustainable fashion and ethical underwear designers and used from t-shirts to underwear.

NOTE:look for certified organic labelling at all times, and make sure it isn’t a blend fabric.

The Sustainable Underwear Expert

The ultimate ethical underwear guide 2019 covers the latest hot eco friendly sustainable fashion designers producing the world's best sustainable undies

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